Dave Whitaker, Senior Copywriter, Centrifuge Brand Marketing

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Dave Whitaker

Senior Copywriter

Dave's a copy pro. For our clients, he crafts smart messaging to solve problems, meet needs, inspire action, and drive results.

 
Dave Whitaker

What's the story? That's typically the starting point when Dave's faced with a fresh marketing project. Call it a journalistic impulse but in today's data-savvy world the key to engaging with impact is by skillfully blending story and strategy.

"For us, smart messaging is about mapping the intended outcome and then applying the most effective creative execution."

As Senior Copywriter at Centrifuge, Dave helps create and deploy content strategy for a diverse set of clients. This includes crafting targeted copy for marketing campaigns that integrate print, digital, video, and social. He's also adept at developing brand voice, defining clear value propositions, and using analytical insights to drive bottom-line results.

Dave's early career as a newspaper feature writer and editor led to a foray into book publishing. He has ghostwritten several business-related books and has also published three books of his own. He has worked with creative agencies on a wide range of B2B and B2C projects and for 10 years led the communications team at a noted hospitality supply company.

While tapping into his deep experience to support others, Dave continues to learn and grow in a career focused on creating stories with impact.

Dave Whitaker on train platform
Dave Whitaker in downtown La Grange at night
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