What's the story? That's typically the starting point when Dave's faced with a fresh marketing project. Call it a journalistic impulse but in today's data-savvy world the key to engaging with impact is by skillfully blending story and strategy.
As Senior Copywriter at Centrifuge, Dave helps create and deploy content strategy for a diverse set of clients. This includes crafting targeted copy for marketing campaigns that integrate print, digital, video, and social. He's also adept at developing brand voice, defining clear value propositions, and using analytical insights to drive bottom-line results.
Dave's early career as a newspaper feature writer and editor led to a foray into book publishing. He has ghostwritten several business-related books and has also published three books of his own. He has worked with creative agencies on a wide range of B2B and B2C projects and for 10 years led the communications team at a noted hospitality supply company.
While tapping into his deep experience to support others, Dave continues to learn and grow in a career focused on creating stories with impact.