Branding

Communicate your brand promise with clarity and impact, connect with relevance, and elevate your perceived value.

Successful branding requires clear definition of your company’s unique value. It requires your organization to have a deeper understanding of its value propositions and their relevance to the wants and needs of your customers. Branding requires your brand promise be clearly communicated and consistently delivered. The following are some of the leading brands we support, and a glimpse into how Centrifuge can help you build the momentum of your brand.

Three key components to successful branding

Brand identity

Clear direction for your business begins with leadership-level agreement on the values and the value propositions that are unique to your company. Your brand-building efforts must focus on key customer segments and identify the ways your brand specifically addresses their needs.

Organizational alignment

Business momentum can only be achieved when an organization is aligned on brand identity and supported by brand marketing tools that communicate real value. Empowered by clarity, your teams will become a synchronized force that will move your business forward.

Brand image

Your brand lives in the minds of your customers and prospects. Clear communication of brand value and consistent delivery on your brand promise will change that brand image from a position of simple awareness to a position of preference, and ultimately to a position of loyalty.

ARCH Global Precision

Brand identity: A synergy of nationwide contract-manufacturing facilities providing engineering expertise and precision-machining technologies. ARCH is a trusted partner with deep application experience serving medical, aerospace, defense, and high-tech industrial markets, reducing manufacturing costs, optimizing performance, and mitigating supply chain risks.

Tagline: American Manufacturing, Serving the World

New Millennium Building Systems

Brand identity: North America’s second-largest supplier of steel building systems, New Millennium helps its customers realize their goals by building success together. New Millennium serves as a collaborative partner for system specification and supply, helping achieve the architectural vision, and providing project and performance improvements.

Tagline: Building a better steel experience

Perma-Column

Brand identity: Structures should be built to last generations, and innovative Perma-Column building products make this possible. Dedicated to advancing the performance of the post-frame and deck-building industries, Perma-Column engineers and manufacturers permanent foundation solutions that deliver a lifetime of benefits to both builders and consumers.

Tagline: Build better. Build stronger. Build to last.

Examples of industrial manufacturing branding from Centrifuge Brand Marketing